Delve into danger

KEYNOTE // Have our minds been enslaved by addictive technology? Can we get them back?

It’s bad enough when companies you trust sell your data for profit, but there is something worse on the horizon. Addictive technology is on the march – from poker machines to smartphones. And it is stealing something even more valuable – our attention – in order to sell it to the highest bidder. Is it too late to get it back?

Dangerous Thinkers
“We’re building a dystopia just to make people click on ads.”

Zeynep Tufekci is an academic, author and techno-sociologist. She is an associate professor at the University of North Carolina and a contributing opinion writer at The New York Times, where she writes about technology, the internet, politics and culture. In 2017, she published Twitter and Tear Gas: The Power and Fragility of Networked Protest (Yale University Press) described by The Washington Post as “a work that will be long cited – and deservedly so – by activists, technologists and others grasping at the relationship between our causes and our screens”.


“We’re building a dystopia just to make people click on ads.”